For more than 20 years, Linda Lupatkin has helped professionals across industries reposition their experience for competitive roles. Clients range from senior individual contributors and managers to directors, vice presidents, and C-level executives. Many come in with strong backgrounds that simply aren’t landing. Linda focuses on uncovering what’s most impressive, most relevant, and most persuasive, and making sure it’s seen.
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Career Positioning
Career Positioning
Making experience compelling, not just complete, Career positioning is about turning experience into a story that decision-makers care about. Most résumés accurately describe what someone has done. Very few make a clear case for why it matters. That is what moves a résumé from excellent to inevitable.
In Practice
Career positioning focuses on:
→ Identifying the accomplishments that signal value, judgment, and impact.
→ Connecting those accomplishments to the roles you’re targeting.
→ Presenting your experience in a way that’s easy to understand and difficult to overlook.
The goal is not self-promotion. It's marketability.
Why This Matters
Hiring decisions are fast and competitive. Positioning ensures the right parts of your background stand out when the choice is being made.
This approach is especially valuable for professionals who:
→ Have strong experience that isn’t landing.
→ Are changing roles, industries, or direction.
→ Want to compete more effectively without exaggeration.
By Design
Career positioning is the foundation behind every résumé, bio, and profile created at Imagemakers, Ink.
So your materials do more than read well.
They work!
The Conversation
If you’re preparing for a career move and want your experience to make the strongest possible case, the next step is a conversation about positioning.
